Case Study 3: Eco Living Daily

Website: https://www.ecolivingdaily.com
Location: San Francisco, CA, USA
Service: Sustainable Living Blog
Platform: WordPress
Pages: 30

Background & Challenge

●     Content Authority: Eco Living Daily shares eco-friendly practices and sustainable living tips but was struggling to grow its readership organically.

●     Challenge: Although the content quality was high, the site’s SEO was outdated, resulting in stagnant growth and engagement.

●     Opportunity: Refresh the SEO and content strategy to capture long-tail keywords and re-engage the audience.

Strategy & Implementation

●     Content Audit & Refresh:

○     Audited existing posts and updated underperforming content with current statistics and keyword optimizations.

○     Removed duplicate content and restructured articles for clarity.

●     Internal Linking & Content Calendar:

○     Developed an internal linking strategy to reinforce cornerstone content.

○     Established a content calendar to regularly publish SEO-driven articles on topics like “zero waste lifestyle” and “DIY eco projects.”

●     UI Enhancements:

○     Redesigned the blog’s interface with clear CTAs (“Read More”) and integrated social sharing buttons.

Hypothetical Results & Impact

●     Organic Traffic: Increased by 45% within 5 months.

●     Engagement: Average session duration rose by 20%, with a lower bounce rate.

●     Keyword Rankings: Secured top positions for several long-tail sustainable living keywords.