Case Study 6: Global Biz Solutions

Website: https://www.globalbizsolutions.com
Location: London, UK
Service: Enterprise Solutions
Platform: WordPress
Pages: 100

Background & Challenge

●     Regional Enterprise: Global Biz Solutions provides a range of enterprise services but had a website burdened by a complex structure and fragmented content, hindering its organic reach.

●     Challenge: The site suffered from duplicate content, slow load times, and inefficient navigation, impacting user engagement and search rankings.

●     Opportunity: Streamline the website’s architecture and optimize content to improve technical performance and recapture lost organic traffic.

Strategy & Implementation

●     Comprehensive SEO Audit:

○     Performed a full technical SEO audit to identify crawl errors, broken links, and content duplication.

○     Restructured the site’s URL hierarchy and improved internal linking.

●     Content Consolidation:

○     Merged redundant content into authoritative hub pages to reinforce topical relevance.

○     Optimized meta tags, header tags, and images for better search visibility.

●     Performance Enhancements:

○     Enhanced page speed using image compression, code minification, and browser caching.

○     Integrated advanced analytics to continuously monitor and refine the SEO strategy.

Hypothetical Results & Impact

●     Crawl Efficiency: Reduced crawl errors by 50%, resulting in better indexation.

●     Organic Traffic: Increased by 30% within 8 months.

●     User Engagement: Boosted average session duration by 20% with a 15% decrease in bounce rates.