Project Overview
This project involved designing a high-quality promotional brochure for a gym class, focusing on fitness and body transformation. The design combines bold typography, dynamic color contrasts, and modern graphical elements to create an engaging visual identity. The aim was to attract potential gym members with an eye-catching layout that effectively communicates key offers, such as a 50% discount on membership.
Challenges Faced
During the design process, several challenges arose:
- Typography & Readability – Ensuring that the text was both bold and readable, while maintaining a visually appealing style. The challenge was to make the promotional message stand out without overpowering other design elements.
- Color Contrast & Theme – Balancing the dark background with vibrant red, white, and orange text to create an energetic yet professional feel. Finding the right shades that complemented each other without losing readability was a critical task.
- Element Placement – The placement of circular elements and promotional text needed careful alignment to maintain balance and symmetry within the design.
- QR Code & Contact Information – Positioning these elements in a way that ensures visibility without cluttering the design was a challenge that required multiple iterations.
Final Outcome
After several refinements and feedback iterations, the final design was successfully delivered on time to the client. The brochure effectively met the branding requirements and is now being used for promotional purposes. The client was highly satisfied with the outcome, appreciating the modern, bold, and dynamic approach that enhances gym engagement.
